Monday, November 3, 2014

20 free ways to promote your business



Tips on free marketing small business, there is often no bigger marketing budget. And the money you have, you should put them on the seller's calling, Internet, print media or elsewhere? For a misplacement can crack which small businesses anywhere. But you, there are ways to market on which is completely free, or nearly so.

It requires an investment of time, but have you not busy today so it can be a great way to gain new customers. We will in this article to list some common ways and some a little less common, and even some on the verge of crazy marketing methods.

Tips on Internet Marketing 

1. Find collaborations (works just as well offline) with other companies where you have the same group of customers and complements be pulling without competing. Tell then customers about each other or agreed to a kickback to the referring customers to you. Take a lunch together to see what more you can find in order to help each other.

2. Become a fan on various Facebook pages and present your business to the other fans. Here's our Facebook page where you are free to add a link to your website.

3. Make a competition and find sponsors who pay the prices.

4. Comment on articles and blogs. Write good comments and questions to the articles and blogs which you may link to your website. Do it seriously and be careful not to spam.

5. Working with search engine optimization by getting links to your website.

6. Be a member of a forum where you are able to link to your website from your signature. There you can participate in discussions and every time you write a post you will automatically get a link. It provides both traffic and link power.

The Forum that you can add a link to your profile, or more if you have more than one website. Participate in discussions and start your own threads and issues, you should soon see that your traffic will increase. A well written post where you bid on your knowledge is appreciated by everyone and it offers great goodwill to you and your business and in turn new customers. It is usually smart marketing for you who run a website. The same principle applies to most discussion forums.

7. Guest Blogging in someone who has visitors with potential customers. Get bloggers and site owners decline the post that is well written and provide value to readers. It can be really effective marketing where you can also ask for a link back to your website with a well-chosen keywords.

8. Email marketing and newsletters are a very cost effective marketing where it is also easy to measure results. Start collecting email addresses on your website today. Bid on a PDF with free tips, or anything else to get more subscribers.

9. Make a market survey (works just as well offline) where you find out what the market is, your visitors and even current customers really want. This is not direct marketing but you get a good basis for making direct marketing. It may also be that we sometimes think we know what customers want without actually having it in black and white. There, a market research save a lot of money and time.

10. Add your website address in your email signature so it is clearly visible. Every little helps ...

11. Write an article and get it published on websites and in newspapers.

Keep in mind that a lot of traffic to your website does not necessarily mean a lot of new customers. Bet on the marketing channels where your target is located. There are Facebook groups, forums and blogs in virtually all industries. If there is not, maybe it's time for you to start one?

Tips on offline marketing 

12. Send a mailshots where your colleagues are paying the cost. Develop a flyer and call around to other companies in your area and ask if they want to be on the mailing. You're doing it all and can in good conscience add your ad on the mailing at no cost.

13. Join a business networking or attend a breakfast meeting in your area. Breakfast meetings for the town's business owners are quite common so check if it is available in your area. Business Network may cost money but you can always go there and try to see if there is something for you. Keep in mind that it could simply be a single exciting new contact for that to happen positive things for you and your business.

14. Spread your business card. Sure, it costs a little press card but it is usually a good investment. Have a habit of handing them out, because you never know who later need your skills or would like to recommend you to anyone.

15. Contact current customers, ask for references and mention that they are free to recommend your company. Virtually all the people line up on this with joy! Or you have at least planted a seed that makes them perhaps later tips about your services.

16. Set up as a speaker at a business event or any other event where your potential customers are.

17. Contact a magazine and get it to write about you. Journalists are constantly looking for new things to write about and you can surely find something that could be exciting for the magazine's readers. Learn more about how to succeed in PR here.

Here are also some marketing techniques a la guerrilla-style :)

18. Take a pressure washer and wash the asphalt or a suitable wall so your company name or website visible. It is eco-friendly, fun and attention-grabbing guerilla marketing.

19. Contact Flight training and ask if you can hang one of those pennant behind the plane. Few things are more readable and more people. Remember not to make the text too small;-)

20. Develop a robust, slightly larger balloon and push your company name on it. Attach it to a rope and celebrate in the air so it can easily be seen. This is not free but it is marketing that people are sure to remember.

Now you have a few ways you can test. As usual, there are no shortcuts, nor when it comes to marketing. Try this out, measure your results and try new ways.

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