What is Email Marketing?
The internet has taken over every sphere of our lives. This includes food, sleep, entertainment, shopping, work, and so much more. There is, therefore, no surprise that marketing, in its various forms, has now gone online as well.
This kind of marketing is, in short, the technique of marketing a product or service to people via email. It is direct, quick, and far reaching. Internet marketing mostly relies on the interest that people display, and the mails of related products and services are sent out accordingly to different people. Email marketing also involves mails being sent out to current or possible customers, to promote or provide information about products and services.
What are the advantages of Email Marketing?
Cost effective - Email marketing costs next to nothing. An internet connection is like a bare minimum necessity these days and email services do not come with any additional charges either. Therefore, pitting the benefits derived from email marketing against the cost involved therein, the result is a clear winner.
Increase effectiveness - While ordinary advertising campaigns are often overlooked by the common man, an email that is directly addressed to the receiver is hard to ignore and when these mails are more directly in tune with their preferences and interest, as most marketing emails tend to be, the result is a customer who makes, or at least contemplates making, an impulsive buy. In this sense, email marketing is a highly effective way to put your product or service out there,
Easy to create, track and sustain - Emails are easy to create and compose, and therefore, this kind of marketing does not require an expert team or a panel of professionals. These emails can also be tracked and monitored, to determine the levels of response and thereby calculate the rate of a success. This helps to determine places where improvements can be made.
Wider reach - Email marketing can cater to a wider audience because of the elimination of time and distance as a constraint. Emails can be sent to people across cities, countries, and even continents. This is especially useful for cross border services. It can also reach a wider audience base and can be sent out to people with all kinds of varying interests. Email marketing can also be done in a matter of very little time. Therefore, it has a number of advantages, and is best suited for the society we live in.
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